The lightbulb of the future?

Chroniton writes with news of a Silicon Valley company, Luxim, that has developed a tiny, full-spectrum light bulb, based on a plasma of argon gas, that gives off as much light as a streetlight while using less power. The Tic Tac-sized bulb operates at temperatures up to 6000K and produces 140 lumens/watt, almost ten times as efficient as standard incandescent lamps, and twice the efficiency of high-end LEDs. The new bulbs also have a lifetime of 20,000 hours. There's no mention of mercury or other heavy metals, which pose a problem for compact fluorescents.

zdnet.com [video]